Everyone who had an arguable pleasure of encounter with original Football Manager 2009 can find a code on the cover of the game instruction. Although one cannot open a secret chamber full of golden coins with it yet the sequence of letters and digits mixed with a little luck can bring something even more valuable than the game itself. Sounds mysterious? It's time to reveal it.

FM Club, announced in blogs and podcasts, is the innovation developed by SI. The registration is free, however the aforementioned code is required. What one has to do to be a member of an international club of FMmaniacs? It's enough to go to the Football Manager 2009 website, fill in some fields and press the button.

What can one receive? Quite a lot, for the registration means automatic participation in drawing of prizes that SI plans to give out for the next 11 months – the first chance in December. That's when a lucky club member will get Fabio Cannavaro's World Cup shirt. There are some smaller prizes from SEGA and SI to be drawn as well.

Even Miles Jacobson encourages to taking part, for if you don't buy the ticket you can't win the raffle.