Unfortunately, this year Football Manager 2010 did not manage to win any prize, although it had a chance to beat the opponents in two categories: Sports Game of The Year and Ultimate Game of The Year. Unfortunately, the rivals were too strong. The first award was given to FIFA 2010. The next places on the podium were occupied by Wii Sports Resort and Skate 3. In the second category Mass Effect 2 was chosen as a winner. This game outran the titles like Modern Warfare 2 and Assassin`s Creed II. 

 A rivalry in categories which FM was taking part in was very strong this year. In spite of it, a lack of any prize is undoubtedly a failure for SI game.